So let’s talk change. Not the stuff in your pocket that you use to grab a coffee, real change. Spring seems to be here, meaning summer will soon be upon us.  Most of the office has adapted to using laptops, which allows us not only to be much more mobile with our clients, but also to be more mobile outside of our office on those once warm days!

Change… we have made some changes ourselves in the office.  We've changed our website.  Improvements are always good.  We have made it easier to get to our work, which is what most are looking for and we have added some of our newer work.  Go ahead, check it out... http://gldstudio.com. 

Change… we have also made some changes to our Facebook page.  We have revamped a few sections (our welcome page…) and have presented things in a slightly different way… Facebook is supposed to be personal - about each of us, so instead of logos and work, we have added our 'smiling faces' to the image bank.  With the changes, we think you get a much better picture of our office.

A change of scenery… we are proud to announce that our west coast office has officially opened in Kelowna, B.C. With the exception of the time change, it's working out perfectly!  You see, around here, we just see it as having 3 more hours of work in a regular day - and who doesn't want that!  

Change… there is nothing wrong with change, as long as it's in the right direction.

Change is good.

Social media has completely changed Marketing. When executed well, it has positive implications from consumer insights to product development/innovation, marketing, branding, and reputation. Here are some key changes. Are you adapting to them?

Foundation of Data
All across the web, Internet users are “liking” and following brands, leaving reviews and posting comments, thereby creating a massive amount of data from which marketers can learn. Companies can now develop campaigns based on consumer-behaviour data to help ensure that efforts will resonate. 

What the Customer Needs, the Customer Gets
A core element of social media revolves around conversation. Listening to your audience's dialogue can validate existing insights or teach us new ones. It leads with the customer's needs, rather than the brand's desires, completely flipping traditional models. By monitoring online conversations about your brand, industry, product or related services, you can strengthen product development, customer service and a variety of other core business functions.

Direct Interaction with your Target
Companies used to rely on traditional PR and advertising to deliver messages. Often, a middle man ultimately determined what was said. With advertising, companies could maintain control over the message, but mediums lacked a way to collect immediate feedback and real-time interactions. This ability to bypass gatekeepers and facilitate direct interactions with consumers is one of the most important aspects of social media. As a result, communicators can be more efficient, responsive, helpful and resourceful.

Monitor and Measure
Companies shouldn’t expect to generate overnight results via social media. After all, building a network takes time. That said, communicators should take advantage of real-time  feedback. Monitor online conversations — or lack thereof — and adjust as needed. If something’s not working, you can fix it now rather than waiting until the campaign is over to find out if it succeeded or not.

Are you ready to make a change? Email us today to get started!